My Beauty Expo 2020 is proud to bring you a comprehensive approach to the professional beauty industry unlike any other showcased in Africa before. Uplifting, growing and innovating the professional beauty industry continent wide, by connecting trade to business with a sustainable approach beyond 2030 is what the expo aims to achieve. My Beauty Expo is taking place on the 31 Oct – 2 November 2020 at the Gallagher Convention Centre.

The African cosmetics industry is a trillion-dollar industry, worth a staggering R27.3 billion and employs over 60 000 people in South Africa alone. The industry has experienced a 4.6% growth rate over the last two years with a surge in sales across the male grooming and colour cosmetics categories.

Margaret Mouton, Strategy Director for My Beauty believes it’s time to change the industry and highlight all the best Africa has to offer as the new gateway for the cosmetics industry and intends on taking this concept to the International and African market. “Africa is ready to showcase their brand of beauty to the world and MBE is the platform for them to do it”, she explains. “MBE is primarily a trade expo; however, the expo will also be open to consumers on Saturday and Sunday, 31 October – 01 November 2020 with access to designated areas.”

Hosted at the Gallagher Convention Centre, the main focus will be on African-related services, products and brands. International brands and affiliates will also be showcased including food, nutrition and fashion. Interactive and live demo stations will add to brand innovation and increase buyers’ attention.

Expand your business with MBE 2020, B2B - Business Matchmaking Program through pre-scheduled 1-to-1 meetings between potential buyers and sellers. Business matching will be done through an easy-to-use technology platform, combined with a personalized service to help maximize your networking opportunities. Contact and Connect with Importers, Distributors, Wholesalers, Retailers, Cosmetics Chains and Other Industry Professionals!
Stay up to date with key industry trends and ingredient applications through our comprehensive education programme focused on up-skilling and uplifting the industry in areas of business, hair, makeup, aesthetics and marketing. Be part of our launch pad for emerging South African designers, something new that no other event has brought to the public at a Beauty Trade Show.

This is your opportunity to discover and transact with the largest collection of beauty brands in the world!